Medallia Events | VA Platform documentation

Last Updated: 2026-03-27

Surveys on VA.gov are powered via a tool called Medallia.

Medallia interactions collected in Google Analytics

Medallia Event	Universal Analytics GA Event Action	Event Description
`ShowForm_Called`	`survey-show-form-call`	-
`Form_Displayed`	`survey-start-form`	When the feedback form is presented to the user
`Form_Next_Page`	`survey-next-click`	When the user navigates to the next page of the survey
`Form_Back_Page`	`survey-back-click`	When the user navigates to the prior page of the survey
`Form_Close_Submitted`	`survey-submit-close`	When the user closes the form following submission
`Form_Close_No_Submit`	`survey-no-submit-close`	When the form is closed without submission
`Feedback_Submit`	`survey-submit`	-
`Submit_Feedback`	`survey--submission`	Fires on all submit attempts
`Feedback_Button_Clicked`	`survey-button-click`	Click on the side Feedback button
`ThankYou_Displayed`	`survey--submission-successful`	When the feedback form has been successfully submitted
`Invite_Displayed`	`survey-invitation-display`	When the survey modals pops up and is displayed
`Invite_Accepted`	`survey-invitation-accept`	When the user elects to start the form following invitation
`Invite_Declined`	`survey-invitation-decline`	When the user elects to not start (close) the form following invitation
`Invite_Skipped`	`survey-invitation-skip`	When the user elects to skip start the form following invitation