Surveys on VA.gov are powered via a tool called Medallia.

Medallia interactions collected in Google Analytics

Medallia Event

Universal Analytics GA Event Action

Event Description

ShowForm_Called

survey-show-form-call

-

Form_Displayed

survey-start-form

When the feedback form is presented to the user

Form_Next_Page

survey-next-click

When the user navigates to the next page of the survey

Form_Back_Page

survey-back-click

When the user navigates to the prior page of the survey

Form_Close_Submitted

survey-submit-close

When the user closes the form following submission

Form_Close_No_Submit

survey-no-submit-close

When the form is closed without submission

Feedback_Submit

survey-submit

-

Submit_Feedback

survey--submission

Fires on all submit attempts

Feedback_Button_Clicked

survey-button-click

Click on the side Feedback button

ThankYou_Displayed

survey--submission-successful

When the feedback form has been successfully submitted

Invite_Displayed

survey-invitation-display

When the survey modals pops up and is displayed

Invite_Accepted

survey-invitation-accept

When the user elects to start the form following invitation

Invite_Declined

survey-invitation-decline

When the user elects to not start (close) the form following invitation

Invite_Skipped

survey-invitation-skip

When the user elects to skip start the form following invitation