Data for UX Research

Last Updated: September 18, 2026

Existing VA.gov data can help you understand user behavior, identify potential pain points, develop research questions, and add context to what you learn through UX research.

Before starting a new research study, review existing quantitative and qualitative data related to your product or service. Depending on what you want to learn, useful sources may include Google Analytics, product performance data, customer feedback, and Contact Center data.

Use these data sources alongside UX research to build a more complete understanding of the Veteran experience.

Existing data sources

VA.gov has several sources of quantitative data that can help you understand how Veterans and other users interact with VA.gov. Use these resources to explore overall VA.gov performance, understand how specific products are performing, identify trends, and develop questions for further research.

VA.gov Performance Dashboard

The VA.gov Performance Dashboard provides a high-level view of how Veterans and other users interact with VA.gov. It includes information about visits, completed activities, customer satisfaction, and usage across different VA benefits and services.

This is a good place to start if you're looking for an overview of VA.gov performance before exploring more detailed product or analytics data.

Domo

Domo contains dashboards for many VA.gov products and services. These dashboards bring together key performance indicators (KPIs) and other data that can help you understand how a particular part of VA.gov is performing.

If you don't have access to Domo, follow the instructions to request access to Domo.

Some commonly used dashboards include:

• All VA.gov Dashboard

• VA.gov Forms KPIs

• VA.gov Search KPIs

• VA.gov Content KPIs

• VA.gov VANotify KPIs

• My VA KPIs

• VA Chatbot KPIs

• Debt Management KPIs

• Contact Center – Medallia Report

• Site-wide Homepage

• Health Care Application KPIs

• VAOS KPIs

• Profile KPIs

• Platform Website KPIs

Start with the dashboard most closely related to the product or experience you're researching. If you're unsure which dashboard to use, the Platform Analytics team can help you identify the appropriate data source.

Google Analytics

Google Analytics provides more detailed information about how people use VA.gov, including page views, events, navigation patterns, and other interactions.

Much of this data is also available through Domo dashboards. If the existing dashboards don't answer your research question and you need to explore the underlying Google Analytics data directly, follow the instructions to request access to Google Analytics.

Once you have access, use Google Analytics to explore the specific pages, events, or user behaviors relevant to your research rather than relying on a predefined set of reports.

Need help finding or understanding data?

If you're not sure which data source to use, need help accessing data, or have questions about how to interpret what you're seeing, reach out to the Platform Analytics team in the #platform-analytics Slack channel.

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