Skip to main content

Analytics Playbook

The Data-Informed Product Playbook for

How to use data for better veteran outcomes

How to use this playbook

This playbook explains how we use data-informed product management for digital services on Here, you can find guidance for best practices and resources to help measure and meet the needs of veterans and the VA.

How to make the most of this playbook:

  • Learn how and why to practice data-informed product management at the VA

  • Use as a one-stop-shop for VA analytics resources

  • Understand what metrics are available for and how you can access them

  • Discover each part of the analytics journey, like setting KPIs and analyzing your metrics, and how you can level up your skills and comfort levels in each part of the process


  • Data is a set of qualitative or quantitative information that can give you more information about your product.

  • Metrics are number subsets of the data.

  • KPIs (Key Performance Indicators) are the main framework in which we use data and metrics on

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.