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Analytics request

Last Updated: September 9, 2026

Waiver available: No

Recommended timing: Request this touchpoint after you've defined your KPIs and identified which user interactions to track — before you build your product.

Owner: Analytics & Insights Team

Format: Asynchronous review. If Platform Analytics & Insights has clarifying questions, they'll reach out on your GitHub ticket to schedule a synchronous 30-minute meeting.

How this touchpoint helps you, VA, and Veterans

If you're making changes to the front-end of VA.gov, a Google Analytics Request is required. This touchpoint kicks off Google Analytics setup so Platform can help you understand how Veterans use your product — and help you configure tracking that supports your KPIs from the start.

No GitHub ticket yet? Start with a Collab Cycle kickoff first.

What you need to bring

  • Product outline, linked to in your Google Analytics Implementation Request ticket.

  • KPIs for your product

  • Non-KPI interactions that you might want

  • Authenticated test-user logins, when applicable. Don't put staging credentials directly in your va.gov-team ticket — store or reference them in a .md file in the va.gov-team-sensitive repository.

  • Product URL(s), including any unauthenticated landing pages that come before your tool. If your product is a multistep, Veteran-facing tool, provide the full path of URLs and note any conditional logic that sends users to a different path.

  • Figma designs or prototype, if available

You’re ready for this touchpoint when

  • You've defined your KPIs

  • You've determined which user interactions are worth tracking

  • You haven't started building your product/application yet

How to schedule your review

  1. Submit a request
    Your product manager submits a Google Analytics Implementation Request ticket.

  2. Add your artifacts
    Link your product outline, North Star and KPIs, test-user logins (if applicable), and product URLs in the ticket.

  3. Wait for review
    Platform Analytics & Insights reviews asynchronously and will follow up on the ticket if they have questions.

How to prepare for your review

Deadline: Submit your request once your KPIs and trackable interactions are defined, before you start building.

How to deliver: Link all artifacts in your Google Analytics Implementation Request ticket.

What happens during the review

This is an asynchronous review by default — there's no meeting to attend. Platform Analytics & Insights reviews your request and artifacts on their own.

If a meeting is needed:

Format: 30-minute synchronous meeting, scheduled if Platform Analytics & Insights has clarifying questions.

Who should attend: Your product manager (required), Gov Lead or product owner (required), and front-end engineering point of contact (required).

Who else will be there: Google Analytics Specialist from Platform.

Expected outcomes: Platform helps you configure Google Analytics tracking for reporting and supports you in analyzing the resulting data.

What happens after the meeting

  • Platform Analytics & Insights works with you to configure your Google Analytics tracking.

  • You can reach out to Platform Analytics & Insights for support analyzing your data once tracking is live.

Waiver process

Not available. Every team making a visible change to VA.gov must submit an Analytics Request.


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