Collaboration cycle
Collaboration cycle
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Analytics request

Last Updated: May 5, 2026

If you’re making any visible changes on VA.gov, a Google Analytics Request is required. Follow the below guidelines to get started.

Don’t have a GitHub ticket yet? You may need to start the Collab Cycle with a kickoff.

Generate a Collab Cycle Kickoff Ticket on GitHub

Owner

Analytics & Insights Team

Timing

Request this touchpoint after you've defined your KPIs and determined which user interactions would be beneficial to track before you build your product/application.

Format

Asynchronous review. If Platform Analytics & Insights has any clarifying questions, we will reach out on the GitHub ticket for a synchronous 30-minute meeting.

Objective

To begin Google Analytics setup so we can understand how Veterans are using VA.gov.

Request

VFS Product Manager submits a Google Analytics Implementation Request ticket.

Attendees

  • VFS participants:

    • Product manager (required)

    • OCTO product lead (required)

    • Front-end engineering point of contact (required)

  • Platform participants:

    • Google Tag Manager specialists

Artifacts

  • VFS provides:

    • Link to product outline (template)

    • North Star and KPIs for the product

    • Authenticated test-user logins, when applicable. Do not put staging credentials in your va.gov-team ticket; store or reference them in a .md file in the va.gov-team-sensitive repository

    • Your product URL(s), including any unauthenticated landing pages that precede your tool. For example, if your product is a multistep Veteran-facing tool, please provide the full path of URLs, noting any conditional logic that would take users to a different URL path for the tool

Outcome

Platform will help teams configure Google Analytics tracking for reporting and will help support analyzing resulting data.



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