Funnels
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What is a funnel?
A conversion is when a user on your site or app does something that you want them to do. This can include completing a form, downloading an app, or some other action. A funnel is a way of visualizing the multiple steps a user takes towards this conversion.
Funnels are useful because they can show you the steps where users tend to exit - or abandon - your form or application. Applying segments based on user types or actions further improves the diagnostic usefulness of funnels.
Funnels are a sequence of steps or stages. These are user actions that you define, most commonly page views or other analytics events.
A funnel is said to be open if users can enter at any step or closed if they are required to start with the first step you define. Some funnels automatically fill in steps a user skips in a process called backfilling (common with funnel goals in GA UA).
Funnel Explorations in Explore Reports
Google Analytics (GA) offers a visual funnel explorations in the Explore reports
You can define up to 10 steps in the funnel.
Funnel steps can follow the previous step directly or indirectly.
You can set a time constraint between steps.
You can apply up to 4 segments to the analysis.
You can apply a breakdown dimension.
You can see trends for each funnel step (trended funnels).
The visualization includes a data table, providing greater context and detail.
source: https://support.google.com/analytics/answer/9327974
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